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Product Design for conversion, retention and revenue growth

Product Design for conversion, retention and revenue growth

I am a Product Designer with a background in Economics, specializing in turning user behavior into measurable business impact. I bridge the gap between user needs and profitability through data-informed design.

I am a Product Designer with a background in Economics, specializing in turning user behavior into measurable business impact. I bridge the gap between user needs and profitability through data-informed design.

Core expertise

Core expertise

Strategic Revenue Design

I focus on the full funnel. From DTC landing pages to SaaS onboarding, I design high-converting user journeys for activation, retention, and LTV.

Strategic Revenue Design

I focus on the full funnel. From DTC landing pages to SaaS onboarding, I design high-converting user journeys for activation, retention, and LTV.

Design Systems at Scale

I build modular foundations that empower growth teams to experiment faster without losing brand integrity or UI quality.

Design Systems at Scale

I build modular foundations that empower growth teams to experiment faster without losing brand integrity or UI quality.

Thoughts from my partners

"Marcelo combines a sharp analytical eye with top-tier UI skills.”

Camila Albuquerque

- Head of Product

Thoughts from my partners

"Marcelo combines a sharp analytical eye with top-tier UI skills.”

Camila Albuquerque

- Head of Product

Thoughts from my partners

"Marcelo combines a sharp analytical eye with top-tier UI skills.”

Camila Albuquerque

- Head of Product

"A rare designer who understands LTV and financial results."

Thiago Martins

- Growth Manager

"He bridges the gap between complex data and beautiful solutions."

Renata Silveira

- CEO & Founder

Merging visual craft with business logic.

I’ve always been fascinated by how systems work and how people make decisions. This curiosity led me to a degree in Economics, where I developed an analytical foundation, but I found my intellectual drive at the intersection of logic and creativity: Product Design.


I am naturally restless and constantly pushing boundaries to ensure that design is more than just an interface. I focus on turning complex business requirements into high-performing digital products by treating design as a strategic engine for growth.


My background allows me to look beyond the canvas and see design as a lever for revenue, whether I am optimizing a DTC funnel or refining a SaaS ecosystem.


Outside of Figma, you’ll find me pursuing complex and tough challenges where strategy is more important than brute force, always trying to find a simpler, more effective way to achieve a goal. I believe that resilience and strategic thinking are what turn a good product into a profitable one.

Let’s build a product that converts.

Currently available for global opportunities and strategic partnerships.

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