
Revenue Growth
Ecomm
Conversion Lift
Ecomm
Churn Reduction
SaaS
Efficiency Gain
SaaS
Selected Projects

Merging visual craft with business logic.
I’ve always been fascinated by how systems work and how people make decisions. This curiosity led me to a degree in Economics, where I developed an analytical foundation, but I found my intellectual drive at the intersection of logic and creativity: Product Design.
I am naturally restless and constantly pushing boundaries to ensure that design is more than just an interface. I focus on turning complex business requirements into high-performing digital products by treating design as a strategic engine for growth.
My background allows me to look beyond the canvas and see design as a lever for revenue, whether I am optimizing a DTC funnel or refining a SaaS ecosystem.
Outside of Figma, you’ll find me pursuing complex and tough challenges where strategy is more important than brute force, always trying to find a simpler, more effective way to achieve a goal. I believe that resilience and strategic thinking are what turn a good product into a profitable one.



