I’ve always been fascinated by how systems function and why people make decisions. This curiosity led me to an analytical foundation in Economics, but I found my competitive edge at the intersection of logic and creativity: Product Design.

I’m naturally restless and obsessed with the "why" behind every pixel. To me, design is never just an interface, it is a strategic engine for growth. I focus on turning complex business requirements into high-performing digital products that don't just look great but actually deliver measurable outcomes.

My background allows me to look beyond the canvas and treat design as a lever for revenue. I specialize in optimizing DTC funnels for conversion and refining SaaS ecosystems for long-term retention.

Outside of Figma, you’ll find me pursuing complex challenges where strategy is more important than brute force, always trying to find a simpler, more effective way to achieve a goal. I believe that resilience and strategic thinking are what turn a good product into a profitable enterprise.